Jenny LeClue Press Kit


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Fact Sheet


Developer - Mografi ( Joe Russ ); Based in Sarasota, Florida

Website -

Press Contact -,

Social Media - Twitter, Facebook, Kickstarter, Vimeo, YouTube


Platform Pages - Humble, Steam Greenlight, Apple App Store, Itchio



Download - iOS. Desktop ( Gumroad, ).

Release Date - May 27, 2015

Platforms - iOS, Windows, OS X, Linux

Price - Free!



Expected Release Date - 2017

Platforms - Steam, Humble, iOS, Android, Windows, OSX, Linux

Price - ~$14.99 USD



Jenny LeClue is a handcrafted adventure with awesome gameplay, memorable characters, and a unique aesthetic. It’s also a coming-of-age story about the blurred lines between right and wrong.


This is a game about your choices and how they affect Jenny and the author’s story. It’s a rich metanarrative with delightful surprises and interactions. Jenny LeClue also explores mature themes, complex characters, and an epic tangled mystery.


You play as Jenny, a brilliant young detective, living in the idyllic college town of Arthurton. Jenny is a sharp-eyed, relentless pursuer of the truth. But nothing exciting happens in Arthurton, and Jenny longs for real adventure.


Jenny gets more than she bargains for when her mother is accused of murder, and begins an unexpected journey to find the truth.


She soon discovers every cloud has a dark lining, and nothing in Arthurton is what it seems. Unseen forces will stop at nothing to keep Jenny from the truth. And she will have to use all her skills of deduction to find the real killer.



Beautiful Handmade Art Style

Sleek and gorgeous hand drawn style with vintage midcentury aesthetics.


A Living World

The goal is for everything to be interactive, to reward players who poke and prod at every last item and object with insight, secrets, and humor.


Choosiness On A Massive Scale

Players will make choices in their individual game, and some of those choices will be tallied to permanently influence subsequent chapters, essentially "writing" the story collaboratively. The choice players make about the cliffhanger ending of episode one determines the beginning of episode two.


Female Protagonist

Jenny is a brilliant young detective, sharp eyed, intuitive and a ruthless pursuer of the truth.


Dialogue With A Twist

Jenny is able to move the camera around during dialogue scenes and observe the subject for visible clues that might reveal their guilt or innocence that would otherwise go undetected.


Story Within A Story

Jenny LeClue weaves a rich metanarrative. The "author" of Jenny's adventures, Arthur K Finklestein, acts as narrator and guide, but his presence also allows you to change the way Jenny's story is written. Players choices will also affect Finklestein’s own story.


Not Just For Kids

Complex relationships will be explored with themes of family, loss, and identity influenced by horror, sci-fi, and mystery genres.


A Diverse Cast Of Characters & Locations

Explore Arthurton’s expansive world including the abandoned mines, the forgotten graveyard, the misty mountains, the old observatory, the police station, the shops and eateries on Main Street, and Gumboldt University's Library. You will meet many intriguing and suspicious characters, in a town whose population is representative of the US Census demographics.




The Kickstarter campaign funded the first episode of an envisioned trilogy. it will be a self-encapsulated story. We plan on completing episode one by early 2016, but have set the delivery date for winter 2016 in the case that we are able to deliver more than one episode.



This coming-of-age narrative follows Jenny LeClue, a young detective, living in the idyllic college town of Arthurton. Jenny takes on the case of her life when her mother is accused of murdering the beloved Dean Strausberry. She soon discovers that nothing is what it seems…



Jenny is a brilliant young detective, sharp eyed, intuitive and a ruthless pursuer of the truth. But nothing exciting ever happens in Arthurton, and Jenny has grown bored of the gumshoe cases she usually solves. She longs for adventure and a real case to crack.


Jenny gets more than she bargains for when the Dean of Gumboldt University is found dead, and all the evidence points to her own mother. Jenny will have to use all her skills of deduction and reasoning to uncover the truth and clear her family name. In the process she will discover that Arthurton is not such a quiet town after all. Arthurton is filled with dark secrets, and there are people who will stop at nothing to keep Jenny from the truth.


Who can she trust? How will she outwit the ever watchful Sheriff? Why has the lake started glowing at night? And why does everyone keep treating her like a kid?


Jenny LeClue is a coming of age tale. Sometimes funny, sometimes scary, always mysterious; it’s a story about finding our strengths, accepting our weaknesses, and the blurred lines between what is right and wrong.



We've been crafting Jenny LeClue over the last few years, and envision it as an episodic trilogy that rewards exploration and curiosity at every turn. This campaign hopes to fund the first episode.


This is a game about your choices and how they permanently affect the story. We want to deliver a rich narrative experience about relationships with delightful surprises and interactions. The story also deals with mature themes, complex characters, and an epic tangled mystery. We want you to help guide the direction of Jenny's journey, within the game itself.




Jenny LeClue is a handmade, 2D, exploration based, adventure game with a focus on story, character, and mystery. The game will initially support iOS / Android / PC / Mac / Linux. We plan to add console platforms, such as the PS4, after the desktop and mobile versions are released.


Rewarding Interaction and exploration!


Experience Arthurton, an expansive world with dark corners to explore, secrets to uncover, intriguing and suspicious characters, and mysterious cases to crack!



Tap, swipe, run, jump, and bike your way around Arthurton as you reveal secrets with your flashlight and unravel the mysteries of this deceptively dark town.



Every moment is a chance to interact in new and refreshing ways. Dialogue scenes become a chance to explore and discover clues on a character’s person and reveal whether they are a witness or a suspect. Curiosity is rewarded with captivating animations and goodies, making for a richer experience and a living world. It’s not just pretty, it’s alive!



As you solve mini-mysteries, and put the pieces of Dean Strausberry's murder together, you start to unravel a much bigger mystery…



Explore the abandoned mines, the forgotten graveyard, the misty mountains. Sneak into the police station evidence room. Wander the shops on Main Street and chat up the baristas at the coffee shop. Dig through the archives of Gumboldt University's Library.






Jenny LeClue, a young detective, brilliant, spunky, irreverent, with a fierce sense of independence.


Arthur K Finkelstein, The Author, acts as narrator and will guide you if you lose your way. You also have the opportunity to help him and Jenny change the story, permanently, as it evolves. This doesn’t just occur in your own playthrough, but will also affect the way future episodes are written and crafted for everyone. This is choosiness on a massive scale. You choose, together.





Henry LeClue, Jenny’s dad and the police medical examiner. He is a kind and caring man, but has separated from Jenny and her mom. He has not been seen or heard from in several months for reasons that are still a mystery.


Julie LeClue, Jenny’s mom and a former CSI who now teaches criminology at Gumboldt University. She’s the only witness and number one suspect to Dean Strausberry’s shocking murder.


Sheriff LeClue, Jenny’s grandfather, is a stoic old-school kind of guy.


Dean Strausberry is the soon-to-retire head of Gumboldt University. He’s a jolly gentlemen often seen shaking hands and kissing babies around town.





Cool Keith, your best friend, usually found around Mr Beans, the coffee shop on Main Street. He will patiently listen to your ridiculous theories about what's really going on in Arthurton. He also has a really cute dog!


Suzie Glatz, your cousin, frenemy, and secret nerd genius. If you need a newfangled gadget beyond your wits and handy notebook, she's your best bet.


Mr. Glatz, a prominent business man in town, and Jenny’s uncle. He’s definitely charismatic but something about him doesn’t sit right with Jenny.


J.J. - Stock up on supplies and other thingamabobs in his overfilled junkyard. As JJ always tells Jenny "One man's junk is another mans detective kit!" If you want to upgrade your flashlight, he’s got you covered. Bring him something weird and he might even give you a special reward.





These are just a few of the main characters, but there are even more curious citizens of Arthurton to interact with and investigate!





Mografi ( pronounced moe-graph-fee )

A micro indie studio focused on visual storytelling and design. Mografi was started by Joe Russ, an artist and motion designer, in 2005. Mografi focuses on delivering compelling visual storytelling content regardless of the medium in which it’s delivered. Joe previously Kickstarted and directed FATHOMS.


About Mografi [ PDF DOWNLOAD ]


About Jenny LeClue [ PDF DOWNLOAD ]



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Jenny LeClue was successfully funded in August, 2015, with nearly 4000 backers the campaign raised over $105,000.


thanks to everybody for the great questions!



How did the character / concept of Jenny LeClue first come about?


Jenny LeClue came out of an idea I had a few years ago for a short animated web series. The premise was a send up of crime procedural TV shows with each episode only lasting 30 seconds. The idea started as a seed and slowly grew and expanded until it didn’t fit into that delivery mechanism any more.


The rich story world felt like it could be best explored within the framework of a game. I want the audience to be able to spend a little more time with the story and characters and still have that sense of fun and adventure. A game felt like the right fit for the scope of the project.




Many people lament the lack of female characters in games. What are you hoping girls ( and boys ) learn from playing JennyLeClue?


I’m hoping that people – of all ages and genders – can appreciate and celebrate the idea that interesting, intelligent and engaging protagonists can and should be portrayed by females as much as males. Interesting, intelligent and engaging characters are not gender specific. It’s about the story. The layers of the individual. There have been some great female protagonists as of late in books, games, TV, and film. I think Jenny LeClue is a great addition and helps to better balance representation in the games industry.




Is there a core message or motivation behind her character that is personal to you as the artist?


There are several ideas that we are exploring. A core premise is that no one person is just good or bad...that everyone is a blend. Sometimes the most interesting characters make selfish and difficult choices even with good intentions.


People are complex, contradictory creatures, and there is something good and something bad in us all that we must face. It’s a very human struggle that we can all relate to. I think everyone can identify with that struggle in choices large and small. And that’s something I’m interested in exploring.




Can I create a Let's Play video of your game?


We love what you, the video content creators, youtubers, and streamers are doing!


You are welcome to create videos of our games and monetize them if you would like. This includes videos in the style of Let’s Plays, Speed Runs, Reviews, Tutorials, Countdowns, Commentary, etc.


Mografi permits you to create, publish, and stream videos, either free or ad-supported, by using captured or streamed video from games made by Mografi. You do not need to request written permission to create such content.


Please note that we reserve the right to update this policy without notice or liability. If you have any additional questions regarding this topic or our policies, please contact us at




What are the challenges of the project and what is your background?


Jenny LeClue is a big idea with a lot of moving pieces. A project of this scope is indeed a challenge, but I live for challenges. It's a big mountain to climb, but we have the tools, and now we have the support to make it happen.


My 10 years of experience as a motion designer, director, and developer has allowed me to hone and polish my skills as a writer, programmer, animator, designer, illustrator and visual storyteller. Every project and every day presents a new problem-solving challenge.


I also previously Kickstarted FATHOMS, a very long short film. I worked on every part of the project including writing, directing, modeling, animating, editing, sound design and compositing.


I have also developed several iOS apps, including Anatomy In Motion, a top selling educational app and Facebook community with over 200,000 followers. I have also successfully designed and developed iOS apps, games, web, and mobile experiences using javascript for private clients and personal projects. Other team contributors have experience developing flash games, and iOS apps and games using Obj-C.


We are building the game using Unity, and have a few prototypes in production. I’ve previously done all the development work myself, but the hope is with enough support we could bring on a dedicated Unity developer. This will allow me more time to focus specifically on the core game, art, and story experience.


The biggest benefits of using Unity are a trusted engine with a lot of 1st & 3rd-party support. More importantly, Unity is very flexible, and will make it much easier to support other platforms in the future including: PS4, Xbox One, Vita.


I'm super excited to go on this adventure together and climb that mountain!




How big is your team? What does everyone do?


Our core team is very small, with Ben Tillett and myself, Joe Russ working full-time on the game. Followed by Syd Weiler, our lead concept artist. Ben and I are doing a bit of everything. Where Ben's core focus is on code, my core focus is on everything but code, ha. My wife, Melissa Finley, is helping in the creative process and with a lot of the marketing.


In addition there are a ton of great people helping when they can. Carl Burton has helped a ton with creative, animation, and C4D related things. Morgan Williams created the brilliant character rig that we are currently using for Jenny. There have also been a number of talented interns: Isaac Traenkenschuh ( character animation ), Alex Pope ( concept art ), Jacob Berrier ( code ), and Audrey Aquino ( concept art ).



Joe Russ

Ben Tillett

Syd Weiler

Melissa Finley

Morgan Williams

Carl Burton

Henrique Lira

Isaac Traenkenschuh

Alex Pope

Jacob Berrier

Audrey Aquino

Jake Cuddihy

Michael Adams